I am thrilled to announce that I have 'Discovered' the inspiring man called Julian Treasure. He is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, and hotels -- on how to use sound. He also runs a blog which I highly recommend reading.
It is as if he looked at everything I researched about, and put it into well-articulated words. I have started to read his blog, watched videos of 'Ted Talk' he gave and listened to interviews with him, and found out i completely admire his appreciation and attention he gives to sound.
He recorded a show for the BBC World Service called The Forum. In the show he quoted hermann hesse's opinion about Music- "Time made aesthetically perceptible", which I really liked. I believe we should look at sounds in the same way- they should (together with their other functions) make time aesthetically perceptible. Just walking on the street, or getting into a typical London office- we can experience endless amount of unpleasant sounds.
In the Ted Talk video I've attached, Treasure is describing the 4 ways in which sounds effect us; Physiologically, cognitively, Psychologically, Behaviorally. Understanding the great effect of Sound and Music on us, I aspire to (somehow) implement the idea that sound is a material for design and NOT a 'design side-effect'.
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